American Film and Movies from the 1950’s to Present Essay...

American Film and Movies from the 1950’s to Present Today, American film is among the most internationally supported commodities. Financially, its contributions are enormous: the industry is responsible for the circulation of billions of dollars each year. Since its explosion into the new media markets during the mid-twentieth century, film has produced consistently growing numbers of viewers and critics alike. Sparking debate over the nature of its viewing, film is now being questioned in social, political, and moral arenas for its potential impact on an audience. Critics claim that watching films is a passive activity in which the viewer becomes subconsciously absorbed, and creates a reliance or addiction to the medium, and thus†¦show more content†¦As described by Francis Couvares, films needed to be censored precisely because they arouse strong desires and strong antipathies in an untrustworthy public. Advocates of censorship insisted that movies directly affected behaviour, usually for ill, creating general crisis and co nfusion over the moral implications of the medium. Charting movie attendance rates, for example, the WCTV (Women’s Christian Temperance Union) of the 1950s argued that youths were in a greater danger of becoming addicted to movies than they were of becoming addicted to alcohol. An examination of the film by decade reveals that although advocates of censorship insisted that movies directly affected human behaviour, usually for the ill, the following fifty years of film discourse in America was further enhanced by the blurred lines over the social and moral accountability of the medium. The 1950s were rife with paradoxes: they were a time of prosperity and poverty, and of freedom and discrimination. The Cold War, the civil rights movement, suburbanization, the Beat generation, rock and roll, and the rise of television were all landmarks of the mid-century decade. Filmmakers interpreted the era’s most provocative and often contradictory issues for a mass audience; McCarthyism, optimism and pessimism about the future, women’s consciousness andShow MoreRelatedThe Cold War Between East And West From The End Of The Ussr Essay1596 Words   |  7 Pages From 1948 to 1991 countless anti-communist films were made, dominating the stage of transnational politics and geostrategic affairs between East and West from the beginning to the end of the USSR. The Cold War would impose an atmosphere bursting with tension on the world film production arena. The main tense issues that prevailed included but were not limited to: Communist expansionism, American Imperialism, an arms race including a nuclear menace, the subjugation of space, and the infamous intelligenceRead MoreHow the Movies of the 1970’s and 1980’s Reflected America’s Mood and Culture1552 Words   |  7 Pagesice cream or candy store? 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Gatorade Rhetorical Analysis Gatorade Essay - 1165 Words

Gatorade Rhetorical Analysis Gatorade’s â€Å"Sweat It to Get It† campaign utilizes a multitude of rhetorical devices in its advertisement. The advertisement takes place on a sunny afternoon and in a generic convenience store. A businessman enters the store on his cell phone and grabs two Gatorades. When he attempts to purchase the drinks, the cashier promptly asks â€Å"Do you know what electrolytes are?† The cashier then proceeds to explain that one must sweat to purchase Gatorade and therefore the cashier will not sell the Gatorade to the inactive businessman. Cam Newton then enters the store, staring the businessman down, and then smacks the Gatorades out of the businessman’s hand. The advertisement concludes with Cam Newton saying â€Å"You heard what he said† as the slogan â€Å"You Don’t Sweat It, You Don’t Get It† scrolls across the screen. The main message of the advertisement is Gatorade is more than just a drink to be consumed mindlessly, but a necessary accompaniment for an active lifestyle. In order to fully comprehend the meaning of the advertisement, one requires a process to analyze it. Kenneth Burke created a â€Å"Pentad of Dramatism,† as a way to critically analyze pieces of work such as advertisements. This method includes five major components: act, scene, agent, agency, and purpose. Act describes what types of communication are utilized in the work including actions done by the agents, both verbal and nonverbal. Scene describes when and where the act is takesShow MoreRelatedIndra4189 Words   |  17 Pages|Indra Nooyi: | |A Leader and a Woman of Substance | |CEO Rhetorical Analysis | |EXPO E34 | |HES, Fall 2010 | |Prof. Julie Anne McNary |

Kudler fine foods database Free Essays

A description and justification for tables (permanent and temporary) used in the design of the SQL business application. Data contained in each table along with the characteristics and format and the manner in which the data supports the SQL business application. Customer: Customer table is used to track demographic information about customers. We will write a custom essay sample on Kudler fine foods database or any similar topic only for you Order Now In this tables various attributes will be related to customer information that are address, name, email, phone, birth dates, etc. This table is an important table and will be associated (relationship) with order table. Inventory: this is the table that will contain the inventory information of Kudler Fine Foods Database. In this table various attributes (fields or column) will be Item ID, inventory ID, perishable indicator, perishable date, department ID, category, description, unit of measure, quantity on hand, unit of cost, master pack quantity, supplier ID, assembly item, substitute item and tag along items. This table has relationship with Item, Department and Supplier table. Item: This table will contain information about each item made and delivered by Kudler Fine Foods. It will contain information about item, item type, price, labor cost, etc. This table will be associated with Order Line and Tax table. In this table taxable field will contain data types as bit i.e. Yes/No. Order: Order table will store information about an order. In this table various attributes will be customer ID, sales person ID, pick up time, etc. This table will be associated with the Store and Customer, Sales Person and tender table.  Order Line: This table will contain the information about order line and units purchased of items. In this table various field will be store code, item ID, price and unit purchased by the customer. This table will be associated with the Item and Store table. Store: Store table will contain demographic information, hours of operation, lease for the building and the contact person information in it. This table will be associated with Order, Order Line and State table.  Supplier: The supplier table tracks information on who supplies Kudler with its products and it tracks their location and contact information. Tax: The Tax table ensures that the applicable tax being placed on each item.  Tender: The tender table records the method of payments used on each order. This table will be associated with Order table.  Department: The Department table contains information on the different departments and will be associated with Inventory table. State: the State table has the state abbreviation as well as its description.  Sales Person: Sales Person table tracks the different employees. It will have information about sales person employed by Kudler Fine Foods. The above mentioned twelve tables will use data types depending upon the information they have to store. For ID purpose the above tables can use data type as Number. For storing date information  Ã‚   in the table the data type for fields will be Date. For storing price values the data type will be Currency or Money. And for name address, description the data type used will be Text or long text (Varchar). In case of any decision is based as Yes or No than data type Bit (Yes/No or 1 and 0) can be used. The entire above mentioned table will be associated in the Kudler Fine Foods Database with each other. The various types of information regarding order, customer, inventory, sales person, etc will be taken from the above tables by creating views or running query and report can be generated. Reference Gavin, Powell (2006). Beginning Database Design. Wiley Publishing, Inc., United State of America. How to cite Kudler fine foods database, Essay examples